Optimizing Freelance Writing with AI Tools

Content writing is one of the many popular freelance jobs. A study conducted by Zippia in the US revealed that 82% of all freelancers were writers. While the exact numbers can be different from place to place, this does help us realize the ubiquity of the trade.

While freelance writing is lucrative and popular, it is likewise arduous and time-consuming. Doing research, writing the content, and then optimizing it can be tough and challenging.

But nowadays, there are a lot of tools and software available online that writers can use to make their work easier and quicker. In this post, we’re going to be looking at how freelance writers can use AI tools to work and earn better.

Freelancers can use content generators to quickly create content (when they’re allowed)

One of the quickest and most direct ways in which AI can help freelance writers is in the form of content generators. Content generators are pretty much what they sound like. They are tools that generate content based on the prompt/instructions given by users.

Freelancers can, in theory (and we’re not saying this is an advisable approach), simply receive their instructions from the clients, feed them to the content generator, and then get the output they need. They can then edit the content a bit themselves before sending it to the client.

It sounds simple, and it is, for the most part. However, there are many considerations that have to be kept in mind when using this method.

  • For one, most of the clients that hire writers nowadays don’t allow them to use AI. If clients are fine with AI content, they can just use the AI themselves. AI content is, while informative, not very unique, and it is not something that popular brands and companies like to use, i.e., for their blogs and websites, etc.
  • Plus, even the brands that do hire writers for AI writing expect them to be creative with the prompts they make and the content they deliver. That means that while the content itself is AI written, it does require an effort.

Keeping those in mind, it can be said that using generative AI can be helpful for freelancer writers. But, it’s only good to use them when there are no restrictions on them from the client and when they are constructively/smartly utilized to meet the requirements laid down by the client.

Freelancers can use paraphrasing tools to improve the quality of their content

Using a content generator can be a bit too intrusive and “artificial” for some clients and writers. They may prefer manually written content – with all the human-like nuances and touches.

But, even in this situation, there is a way for writers to make their work easier and their content better in quality. Instead of using a generator to create content, they can use an AI paraphraser to simply touch up their content and make it better.

Paraphrasing tools are made for, as the name says, paraphrasing content. They are programmed to read a piece of a given text and make changes to it in such a way that it appears to be different but has the same meaning.

While paraphrasing is somewhat intrinsically a technique used in academic writing for using content from other sources, it has other uses. Especially when done by an online paraphrasing tool, it can serve to rephrase content to make it better.

As a freelancer, you can use these types of tools to improve the following facets of your content:

  • Clarity: Clarity refers to how clear the content is to read. Your content becomes clear to read when it contains easy wording, and the sentences have a simple formation. Should this not already exist in your content, you can induce it in there by using an online paraphrasing tool. You can use the tool to make the wording easier and the sentences simpler.
  • Engagement: The measure of engagement in your content is measured by how upbeat and lively it sounds. One easy way to make your content engaging is to use descriptive words and to make the phrasing concise. For example, the phrase “woolen garment of red color” sounds much less engaging than “a red coat” simply because the latter contains descriptive words and the phrasing is concise. This is also something that the paraphrasing tool can bring into your content.
  • Uniqueness: Unique content is that which does not contain plagiarism. Plagiarism occurs when the text inside your content matches material that already exists on the Internet. It can occur as a coincidence – in which case it is called accidental plagiarism. Fixing accidental plagiarism is the part of almost every writer’s post-writing routine. Using a paraphrasing tool is a quick way to make the content unique since it changes the words and phrases in it to eliminate any resemblance it may have with existing stuff.

Freelancers can use grammar checkers to ease up the proofreading process

Proofreading is an important step of the writing process, and it is something that often takes up a lot of time and effort. Freelancers have to pay special care to the proofreading process so that they can find and remove all the errors from their content before they finalize it.

This is also something that AI tools can make quicker and more convenient. In specific, AI-based grammar checkers can be a great help in the proofreading process. Grammar checkers are made to scan the provided content and then indicate the errors that it contains. Furthermore, they are also made to provide the right suggestions for said errors that the user can quickly apply to the content.

Using a grammar checker can make things easier for freelancers by helping them:

  • Ensure that the content is actually and totally free from grammar and spelling errors. This is not something that you can decisively say if you’ve just ran a couple of manual checks.
  • Save time since the tools are made to run the scan in a matter of seconds.


Doing writing on a freelance basis can be difficult and arduous. With the help of online tools, the process can become easier and more efficient.

In the post above, we have talked about some online tools as well as the helpful role they play for freelance writers. The next time you have to do some work, you can take help from the tools and make it all a breeze.

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