9 Top White Label CRM Solutions for Marketing Agencies

For marketing agencies navigating the intricate landscape of client management, a white-label CRM emerges as a game-changing solution.

This article delves into the realm of the best white label CRM platforms tailor-made for marketing agencies, exploring the features, functionalities, and unique advantages that empower agencies to brand and customize their CRM experience.

9 Best White Label CRM for Digital Marketing Agencies

1. GoHighLevel

When it comes to white-label CRM for marketing agencies, HighLevel CRM takes the lead.

Offering an extensive array of features and capabilities suitable for agencies and businesses of any scale, it provides the unique advantage of rebranding and reselling the software under your business name, allowing you to set prices and retain the entire profits.

GoHighLevel is created with user-friendliness in mind, making it easy to rebrand and sell.

This makes it an optimal choice for marketing agencies and white-label CRM resellers seeking a seamless way to significantly boost their revenue.

It also gives its customers free snapshots that they can download and use. But if you want a more specific type of snapshot, you can buy from a GoHighLevel snapshot marketplace.

In essence, GoHighLevel serves as an all-encompassing white-label CRM platform, furnishing digital marketing agencies with an arsenal of tools to navigate customer relationships, automate sales and marketing processes, and elevate profits by reselling the software to clients.

Key Features:

  • CRM
  • White label
  • SaaS reseller
  • Lead capture forms
  • Lead tracking and management
  • Email marketing and automation
  • Sales pipeline management
  • Customizable branding and messaging
  • Contact Management
  • Task Management
  • Appointment Scheduling
  • Call Recording
  • Lead Scoring
  • Marketing Automation
  • Customizable Dashboards


  • Agency Starter: $97 per month
  • Agency Unlimited: $297 per month.
  • Agency Pro: $497 per month

2. Salespype

SalesPype emerges as an all-encompassing marketing platform that transcends the boundaries of traditional CRM software.

Under a unified subscription plan, users gain access to an array of features such as a user-friendly click-and-drag sales pipeline, drip marketing automation, comprehensive sales reporting, efficient project management tools, email marketing capabilities, calendar tools, form builder, and more.

In fostering enhanced customer engagement, SalesPype integrates a centralized inbox that seamlessly combines email, video email, SMS/MMS, ringless voicemail, and call bridge functionalities.

For those embarking on their journey, SalesPype offers a valuable resource in the form of pre-designed campaign templates. With just a few clicks, users can establish fully automated campaigns.

For a deeper understanding of SalesPype and insights into becoming a white label partner, visit SalesPype.com or reach out at (800) 571-7393 to schedule a personalized demo.

3. Jetpack CRM

In the quest for top CRM companies providing white label solutions, JetPack consistently emerges as a good choice. Widely recognized for its WordPress security and backup plugin, JetPack also extends its offerings to encompass a white label CRM.

Presented as a WordPress plugin, similar to their renowned security and backup tools, JetPack CRM ensures a swift and straightforward setup for users within the WordPress ecosystem. It stands out as a premier white label CRM software tailored for businesses operating on WordPress.

JetPack further enhances its CRM capabilities through a variety of extensions available for purchase.

These extensions include Automations, JetPack Funnels, Client Password Manager, Stripe connector, PayPal connector, MailChimp connector, among others, with pricing ranging from $29 to $129.


CentrixOne stands out as a white label CRM software tailored explicitly for small and medium-sized businesses. Its notable strength lies in its ability to offer users the flexibility to customize the CRM according to the specific needs of their clientele.

Setting up CentrixOne is a straightforward process in three simple steps. Begin by submitting your branding elements, such as your logo and fonts.

CentrixOne will then analyze the provided information and propose an optimized design.

Upon approval, the implementation phase by CentrixOne follows, typically completed within approximately one week.


If you’re in search of a white label open-source sales CRM, OroCRM should be on your radar. This CRM is crafted for single or multi-channel businesses, catering to both B2B and B2C focuses. OroCRM stands out for its flexibility, ensuring it’s a suitable solution regardless of your business model.

Being a white label open-source sales CRM, OroCRM allows businesses to tailor the software completely to their preferences.

OroCRM recognizes the uniqueness of each business and aims to provide a customized CRM system that aligns seamlessly with individual needs.


AllClients presents an all-encompassing CRM solution that can be branded with your identity and content.

Featuring a robust API, AllClients facilitates seamless integration with your existing tools. You can create single sign-on integrations and pair them with other systems, providing your clients with a comprehensive, unified experience.

7. GreenRope

Standing out in the array of white label CRM providers, GreenRope offers tailored CRM solutions for diverse sectors, including consultants, nonprofits, government offices, financial services, agencies, manufacturing, and education.

GreenRope’s CRM not only enhances business management but also offers advanced time management, streamlined client sales and engagement, and improved communication.

GreenRope goes beyond CRM, encompassing sales pipelines, customer service, and more, providing a holistic solution for businesses seeking maximum growth and efficiency.

8. Bitrix24

Recognized as one of the most acclaimed white label marketing CRMs, Bitrix24 boasts a user base of over 6 million companies worldwide.

It received accolades such as being listed among the top 10 free lead management CRMs of 2019 by PCMag, named the best CRM software of 2019 by TechRadar, ranked as the world’s #2 mobile CRM for Android by the number of users on Google Play, and included among the top 7 web productivity tools on Forbes.

Bitrix24 stands out for its cost-effective plans, allowing businesses to utilize the CRM software for free. Businesses only incur a small fee when opting to white label the software.

9. Vendasta

Vendasta operates as a CRM software company, delivering a comprehensive platform empowering businesses to manage and enhance their online presence.

Offering an array of solutions encompassing website development, search engine optimization, social media management, and reputation management, Vendasta primarily caters to small and medium-sized enterprises. The platform is crafted to be user-friendly and adaptable to the unique requirements of individual clients.

Vendasta extends a white-label CRM solution, enabling businesses to present the platform under their distinctive branding and messaging.

The pricing tiers are structured as follows:

  • Essentials: $359 per month
  • Professional: $749 per month
  • Premium: $1,579 per month
  • Custom: $3,099 per month

The white-label marketing services available for resale on Vendasta encompass Reputation Management, Listing Management, Content Services, Digital Advertising, Web Design, and Social Media Content.

Benefits of Utilizing White Label CRM Software

If you’re contemplating the adoption of CRM software for your business, you might be pondering whether to opt for white label solutions instead of developing them internally. Let’s delve into the advantages of choosing white label CRM software for your business or agency.

1. Cost Reduction

Embarking on software development is a complex and costly endeavor. Hiring a software development team to navigate through the stages of analysis, design, development, testing, implementation, and maintenance could strain your business financially. Moreover, there’s no guaranteed return on investment for internally developed software.

Choosing to white label CRM solutions eliminates the expenses associated with development, leading to a reduction in overhead costs.

2. Faster Launch

The software development lifecycle, from conception to release, typically spans from four months to a year. In contrast, white label CRM software comes preconfigured, enabling a swift launch of your new product. White label agencies prioritize quick and seamless implementation and rebranding for their clients.

3. Proven Products

Before a white label agency introduces its CRM software to the market, it undergoes the entire development process.

This includes rigorous testing, feedback collection, and necessary improvements. White label agencies are committed to avoiding the release of poorly developed software that could tarnish their reputation.

4. Low Risk

Opting for white label CRM software mitigates the risk of being stuck with subpar software. Before entering a partnership with a white label agency, you have the opportunity to conduct a background check, assessing partner satisfaction with their software and services.

The white labeling approach also provides the flexibility to choose an agency or software with impeccable credentials and positive reviews. In case of dissatisfaction, you have the option to switch to a different partner.

Essential Features for White Label CRM Selection

When searching for a white label CRM solution, it’s crucial to recognize that not all options are created equal. The market is flooded with various offers, each boasting distinct features and pricing structures.

Sorting through these options can be time-consuming, but certain must-have features are universally beneficial, regardless of your business type or size. Here, we’ll explore key considerations for white label CRM that can significantly enhance your business operations.

1. Complete Solution: Your customers seek solutions, not just products. Opt for a white label CRM from an agency that offers a comprehensive solution. Beyond the CRM software itself, this may encompass drip marketing automation, sales reporting, email marketing tools, and more.

2. Quality-Price Ratio: Avoid the temptation to choose the cheapest white label CRM available, as it may compromise on quality. Similarly, opting for the most expensive option might result in unnecessary features. Seek a white label CRM with a favorable quality-to-price ratio.

3. User-Friendly: The primary objective of a white label CRM system is to simplify processes for your customers. Therefore, a user-friendly interface and system are imperative. A well-designed CRM software enhances productivity and minimizes the risk of manual errors.

4. Seamless Integration: Ensure that your chosen CRM software seamlessly integrates with other tools you may offer. Incompatible tools can lead to significant issues, counteracting their intended purpose of problem-solving.

5. Customizable: Good white label CRM software goes beyond easy rebranding; it should offer additional customization options to meet specific customer needs. Adaptability is key to addressing diverse requirements efficiently.

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